TiVo-proof Advertising? Yikes!

Oh, no! Let's hope this doesn't catch on. I'm sure everyone will be eager to add pop-ups and flashing, rotating banners to their network TV viewing as well. Just imagine your nice 36-inch TV being turned into a 21-inch TV with a large banner advertisement on the bottom third of the screen for the entire show!

Don't advertisers realize that if the commercials are compelling enough, even TiVo owners will watch? I Tivo'ed the SuperBowl just to watch the commercials. I fast-forwarded through most of the game (though this year I was mostly disappointed in the commercials).

New TV Network To Take On TiVo and Other DVRs

"Ripe Entertainment is introducing a free "on-demand" cable network, called RipeTV, which will have advertising embedded into its shows. It has seven different types of advertising that will not be able to be fast-forwarded through when recorded on a PVR. RipeTV's CEO, Ryan Magnussen, calls it "TiVo-proof."

New ads include a 3-D animated advertiser logo or graphic to open and close the show, an animated logo occupying the lower third of the screen, a "video skin" or graphic frame with the advertisers brand framed around the show, video billboards in the lower third, strategically placed spots and long-form commercials. The ads are more like magazine advertisements, in a video magazine setting. "

Labels: tivo

Posted by Chris on 5/21/2004 10:51:00 AM :: Permalink   
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